Facebook's Mark Zuckerberg popularized the term this year he renamed the company to Meta to emphasize the metaverse's central role to the company's future.īrands such as Tommy Hilfiger brand launched a line of digital ready-to-wear fashion for Roblox avatars. Hilton, 40, joins a clutch of celebrities and brands rushing to embrace the metaverse, a broad term referring to a persistent virtual world. "Not everybody gets to experience that, so that's what we've been working together on over the past year - giving them all my inspirations of what I want in that world." "For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world," said Hilton, who worked to create aspects of her globe-trotting life for fans. Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski.
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